Improve customer relationships with CRM-enabled POS software for your apparel store

Improve customer relationships with CRM-enabled POS software for your apparel store

The POS system found its initial use only in processing and managing payments. But retail demands and heightened competition have led to advancements in the POS software. The best part is the several integrations possible with the POS software.

And one of the most beneficial integrations for retail businesses is customer relationship management (CRM). Earlier companies manually entered customers’ information and generated reports. CRM-integrated POS systems have automated these processes, resulting in faster, accurate, and reliable work.

Specifically for the apparel industry, enticing and retaining customers is a crucial requirement. Let’s look at the ways CRM-enabled POS software helps the apparel stores in improving customer relationships:

Customer profiling

The POS system allows you to create customer profiles in detail. When customers finish their purchasing and make payments, you can create customer profiles. You can add the customer’s name, address, phone number, email id, and other details during this payment transaction.

You know what clothes and accessories they have bought in the current transaction. In their next transaction, you can add the purchasing data to the existing customer profile. Thus, you will have all the customer’s details, purchasing behaviour, and history after a year.

Customer targeting

The customer profiles you create through the POS system help you know your customers better. You know about their purchasing history, frequently bought products, money spent on each purchase, purchasing time, etc. This information can form the base of your targeting strategies. For example, you will know that there is a high sale of female ethnic items during the Diwali season.

You can design marketing and promotional activities based on this data. If we take the above example, you can send promotional messages to women customers before Diwali when the new stock arrives. You can also upsell and cross-sell customers based on the data on money spent in a single purchase or items bought in a single purchase.

Customer engagement

The customer data also enables you to engage with them regularly to maintain the relationship. You can send them regular messages about events, new stock arrivals, or discounts. You can send them thank-you notes after their purchase.

Another good option is to ask them for feedback on their shopping experience. But it is important to address their concerns stated in the feedback form. Only then do customers feel that their opinions matter and are taken care of.

Customer loyalty

Identification of loyal customers is one of the critical benefits of POS software. And this can help you retarget and retain them for a longer time and for more significant transactions.

Based on the customers’ purchasing history, you can categorize them into groups and plan targeting activities:
• Those who are one-time customers and need not be targeted
• Those who have bought a few times, but not so frequently and hence, can be retargeted
• Those who have given the highest sales to you and will keep coming back

For the second group, you need to create robust targeting strategies. Strategies that entice them. Increase their frequency of purchase. Augments the amount of money spent on the purchase.

For the third group, you need to engage with them frequently to show that you value their loyalty towards you. They may not need many promotional offers or discounts, but you must keep offering them deals or coupons.

You can design loyalty programs for these two customer groups, in which they can earn points for every purchase. These points keep on adding, and they can win rewards or use them as cash in the next purchase.

Conclusion

Thus, CRM-enabled POS systems help you create customer profiles, target them with personalized campaigns, engage with them, and design loyalty programs. You can avail of such quality POS software from Websys Infotech. Our apparel industry POS system has features of customer grouping and retargeting, CRM tools, loyalty programs, and many other functionalities.