info@websysinfotech.in
079-475-12345 +91 92283 12782
Request For Demo
  • Company
    • About Us
    • Team Websys
    • Events
    • Career
    • Clients
  • Websys ERP
    • Apparels & Footwear
    • Life Style & Fashion Store
    • Super Market & Grocery Store
    • Electronic Stores
    • Bakery & Confectionary Shop
    • Hardware & General Stores
    • Restaurant Billing Software
  • Services
    • SMS Solutions
    • Website Development
    • Web Application Development
    • Search Engine Optimization
    • Social Media Marketing
    • Mobile Application Development
    • Custom Software Solutions
    • Whatsapp Chatbot
  • Partners
  • Blogs
  • Websys Store
  • Contact Us
  • Support app
  • Company
    • About Us
    • Team Websys
    • Events
    • Career
    • Clients
  • Websys ERP
    • Apparels & Footwear
    • Life Style & Fashion Store
    • Super Market & Grocery Store
    • Electronic Stores
    • Bakery & Confectionary Shop
    • Hardware & General Stores
    • Restaurant Billing Software
  • Services
    • SMS Solutions
    • Website Development
    • Web Application Development
    • Search Engine Optimization
    • Social Media Marketing
    • Mobile Application Development
    • Custom Software Solutions
    • Whatsapp Chatbot
  • Partners
  • Blogs
  • Websys Store
  • Contact Us
  • Support app
  • Company
    • About Us
    • Team Websys
    • Events
    • Career
    • Clients
  • Websys ERP
    • Apparels & Footwear
    • Life Style & Fashion Store
    • Super Market & Grocery Store
    • Electronic Stores
    • Bakery & Confectionary Shop
    • Hardware & General Stores
    • Restaurant Billing Software
  • Services
    • SMS Solutions
    • Website Development
    • Web Application Development
    • Search Engine Optimization
    • Social Media Marketing
    • Mobile Application Development
    • Custom Software Solutions
    • Whatsapp Chatbot
  • Partners
  • Blogs
  • Websys Store
  • Contact Us
  • Support app

No products in the cart.

  • Company
    • About Us
    • Team Websys
    • Events
    • Career
    • Clients
  • Websys ERP
    • Apparels & Footwear
    • Life Style & Fashion Store
    • Super Market & Grocery Store
    • Electronic Stores
    • Bakery & Confectionary Shop
    • Hardware & General Stores
    • Restaurant Billing Software
  • Services
    • SMS Solutions
    • Website Development
    • Web Application Development
    • Search Engine Optimization
    • Social Media Marketing
    • Mobile Application Development
    • Custom Software Solutions
    • Whatsapp Chatbot
  • Partners
  • Blogs
  • Websys Store
  • Contact Us
  • Support app
Blog
Home blogs Apparel marketers’ love for ERP software
blogs

Apparel marketers’ love for ERP software

admin October 15, 2022 0 Comments

Key marketing metrics of apparel stores that ERP software must track

Apparel stores use ERP software for its several benefits to their processes. The software streamlines processes, making them more productive and efficient. ERP collects customers’ data and generates insights for making strategic decisions. It helps you deliver the best services to customers, increasing your ROI.

But, the POS, business intelligence, and CRM features of the ERP software make it attractive to marketers. Specifically, marketers love the various sales KPIs and analytics the software generates.

Let’s look at the key performance measures of an apparel store that marketers take an interest in:

 

Customer acquisition cost

Companies spend a lot on acquiring new customers. They spend on advertisements, salaries, and overhead expenses. But it’s not one advertisement for one customer. You target a big base of customers with every advertisement that you bring to the market.

To calculate this KPI, you can divide the total expenditure on acquiring new customers during a defined period by the number of newly acquired customers. This metric helps you determine how effective your customer-acquiring strategies are.

You must try to reduce this number as much as possible. You can use email marketing, chat features, and compelling copy to attract customers to buy the product.

 

Average transaction value

It’s good to know when customers buy your product. But, marketers of apparel stores derive satisfaction when their customers spend more on every visit.

By measuring the average transaction value, you can know how much customers spend every time they enter your store. You can find this number by dividing the total sales by the number of transactions.

Marketers can increase this value by:
• Devising and implementing promotional strategies
• Offering combo products
• Executing merchandising strategies
• Advertising popular products more

 

Conversion rates

Your job as a marketer is not only to attract visitors to your store but motivate them to buy. Your marketing campaigns must attract potential visitors to your store, develop an interest in the product value, and encourage them to spend money on it to derive that value.

You can calculate the conversion rate as total conversions divided by the number of total ad interactions.

For this, your job as a marketer is to know what factors influence your target audience’s purchasing decision. Identify what matters to them more – price, fabric, style, or other factors.

Analyze customer expectations and needs and fulfill them to show that they matter to you. Personalize your interactions with them to connect with them and inspire them to make a purchase.

 

In-store vs. online sales

Nowadays, apparel stores have physical stores as well as online stores. Some customer categories prefer online while some prefer in-store shopping. Preferences also change as per the location.

Apparel store marketers consider the sales figure from offline and online stores to adjust their campaigns. You must have these figures to see how your stores are performing and how successful your marketing activities are.

You can compare these numbers for the same period to get a balanced view.

If online sales are less, you need to improve your digital marketing tactics. Alternatively, if in-store sales are less, you need to draw footfalls in the store with attractive displays and more discounts. You might need to make many campaign adjustments to increase these numbers.

 

Your answer – Websys’ ERP software

Thus, investing in an ERP solution that provides insights into marketing KPIs is essential to up your game. Based on these measures, you must tweak your marketing campaigns to increase your sales and revenues.

Websys’ ERP software can help you track these performance metrics and adjust your marketing campaigns. We are a leading provider of cost-effective ERP solutions to retail clients. We make your journey to achieving your retail business objectives smoother.

Set the right goals for your business because we are
here to help you achieve them.

Contact us
154
1082 Views
Minimize your procurement problems with ERP softwarePrevMinimize your procurement problems with ERP softwareOctober 15, 2022
Improve employee productivity with ERP softwareOctober 15, 2022Improve employee productivity with ERP softwareNext

Related Posts

blogs

A complete guide to supermarket visual merchandising

What were the few items that stand out more when you go into a store or a...

admin August 2, 2021
blogs

Garment Billing Software Released By Websys

Websys has released Garment Billing Software taking care of point of sale, inventory,...

admin June 7, 2021
Recent Posts
  • How to reduce employee theft
  • How ERP software improves payments for apparel stores
  • Customer retention strategies for supermarkets
  • Improve employee productivity with ERP software
  • Apparel marketers’ love for ERP software
  • Minimize your procurement problems with ERP software
  • Managing payments in clothing store
  • How to deal with slow moving inventory
  • Supermarkets manage food wastage
  • Problems with apparel industry’s supply chains
  • Is shrinkage a big problem for supermarkets
  • Demand planning with ERP software
  • Cost components of ERP software
  • How to improve supply chain for supermarkets
  • Inventory management for apparel store
  • Improve customer relationships with CRM-enabled POS software for your apparel store
  • How retail automation leads to better profit margins
  • 4 best practices of inventory management in supermarkets
  • Benefits of ERP software for garment industry
  • How to identify requirements for ERP software?
  • Why supermarkets need POS system?
  • What to look for in gift shop management software?
  • What to look for in Ayurvedic software?
  • What to look for in a watch shop POS software?
  • What to look for in seasonal store management software?
  • What to look for in a belt shop POS?
  • What to look for in a mobile shop billing software?
  • Websys launches supermarket software
  • Unique features of billing software for tyre shop
  • UNIQUE FEATURES OF BAKERY MANAGEMENT SOFTWARE
  • UNIQUE FEATURES OF A GRAIN TRADING SOFTWARE
  • BEST PRACTICES FOR SUPERMARKET MANAGEMENT
  • BEST PRACTICES FOR SUPERMARKET INVENTORY MANAGEMENT
  • Effective stationary shop management
  • Buying a fertilizer and agro product billing software
  • Benefits of a Furniture Management System
  • BEST PRACTICES FOR ORGANIC FOOD STORE MANAGEMENT
  • Best Practices for Gruh Udyog Inventory Management
  • ADVANTAGES OF IMPLEMENTING A FOOTWEAR SHOP BILLING SOFTWARE
  • A guide to cement depot management software
  • How to improve margins and grow business with billing software for grocery store
  • A complete guide to supermarket visual merchandising
  • Best 5 Ways To Start a Supermarket Business
  • A Glimpse Of The Future Supermarket
  • 7 Things To Consider Starting Supermarket Business
  • Thing To Look At Wholesale Garment Software
  • Garment Billing Software Released By Websys
  • All about toy shop POS software
  • All about hardware store POS software
  • Restaurant Point of Sale Software | One-Stop Solution

Websys Retail POS system is one of the best POS software available in the market. Our POS system owns a state-of-the-art interface making in effortless for everyone to learn and use the application.

Quick Links

Home
About Us
Partners
Blogs
Hardware
Downloads
Contact Us

Websys ERP

Apparels & Footwear
Life Style & fashion Store
Super Market & Grocery Store
Electronic Stores
Bakery & Confectionary Shop
Hardware & General Stores

Services

SMS Solution
Website Development
Web Application Development
Search Engine Optimization
Social Media Marketing
Mobile Application Development
Customize Software Solutions
Whatsapp Chatbot

Contact Us

Address : A, Fourth Floor, Galaxy Complex Opp. National Handloom, Chimanlal Girdharlal Rd, Law Garden, Ahmedabad, Gujarat 380006.
Email : info@websysinfotech.in
Phone : 079-475-12345
Copyright © 2020 Websysinfotech.in . All Rights Reserved.

Privacy Policy

Refund and Cancellation Policy

Terms of Service

End User License Agreement

Cart
  • Your cart is empty! Return to shop
Cart - ₹0.00
  • 0
  • 1

Chat with us